Howard Drossin creates Italian-themed original music for the new Fiat electric automobile campaign.
Legendary Academy Award-winning director Spike Lee and Emmy-nominated actor Giancarlo Esposito star in their first national advertising campaign together for the all-new, all-electric 2024 Fiat 500e, the first battery-electric vehicle (BEV) in North America from Stellantis. Howard Drossin composed and produced the background music.
Lee directs and stars in the “Italy in America” spot opposite his Emmy-nominated friend in what marks their first national advertising campaign together. As the story goes, Esposito helps Lee find his inner Italian as they discover how their urban commute becomes more “dolce” in the 2024 Fiat 500e. “The all-electric Fiat 500e captures the essence of the Italian lifestyle. This new campaign brings together an iconic duo of diverse heritage, legendary Brooklyn director Spike Lee and actor Giancarlo Esposito, who shares the virtues of his Italian ancestry with Spike to show him that La Dolce Vita can be found even far beyond Italy’s borders,” explained Olivier Francois, global chief marketing officer at Stellantis. Read more about the project here.
To see more music collaborations between Spike Lee and Howard, check out Pass Over and Coach: Words Matter.